Hello, I'm

Ethan Packard

Cybersecurity Professional

Automating the SOC. Building security that scales.

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About Me

Ethan Packard

Technical marketing leader with 10+ years across SOC operations, SOAR, SIEM, and AI-driven security platforms.

Proven ability to translate deep hands-on expertise into demos, technical content, enablement assets, and competitive narratives that accelerate sales, influence product direction, and resonate with security practitioners.

Background spans startup → acquisition → the leading cybersecurity companies with direct ownership of demos, videos, POC guides, and field-facing content for enterprise and mid-market buyers.

Core Expertise

Competitive Intelligence
SOC Operations
SOAR Platforms
SIEM Architecture
Security Automation
AI/ML Security
Technical Demos
Sales Enablement

Experience

A decade of building and securing what matters

Principal Technical Marketing Engineer

Palo Alto Networks
October 2022 - Present

Own technical competitive intelligence and demo strategy for SOAR, SIEM, and AI-driven SOC products. Develop hands-on demonstrations and internal video content for sales enablement. Author technical materials including blog posts and battle cards. Lead competitive demos, webinars, and conference presentations.

XSIAM XSOAR Competitive Intel AI/ML

Consulting Systems Engineer, SOAR

Fortinet
January 2020 - October 2022

Led $10M+ in FortiSOAR sales through technical marketing and enablement leadership. Created video demos and POC guides showcased at RSA and Black Hat. Developed solution packs, integrations, and demo use cases. Built and directed global FortiSOAR SME enablement program.

FortiSOAR Sales Engineering Enablement

Senior Sales Engineer, SOAR

CyberSponse Acquired by Fortinet
December 2018 - January 2020

Led SE activities following Fortinet acquisition. Owned POCs and technical demos contributing ~25% of company revenue. Built sales demos and customer POC workflows. Advised on roadmap features and competitive positioning.

SOAR Startup POC M&A

Client Sales Executive, Cyber Security

DXC Technology
April 2017 - December 2018

Led solution design with security architects and engineers. Developed SOWs and proposals with C-level leadership. Partnered with vendors to create pipeline opportunities in the cybersecurity space.

Enterprise Sales Solution Design Security Services

Federal Security Architect

CSC
January 2015 - April 2017

Maintained FISMA compliance through continuous monitoring. Automated manual log review processes to improve detection capabilities. Created SOPs for security technologies and operations in federal environments.

Federal FISMA Compliance Automation
View Full Resume

Public Work

A selection of publicly available content. Most of my work is internal-facing and business restricted.

Ethan Packard speaking at Seattle Cybersecurity Summit
Speaking

Emerging Threats and Security Trends Panel

Seattle/Bellevue Cybersecurity Summit

March 8, 2024

Palo Alto Networks
Website

Cortex Competitive Hub

Technical competitive positioning website for Cortex security products.

View Site
Palo Alto Networks
Blog Post

XSOAR: Leader in SOAR Comparisons

Technical blog post on XSOAR's competitive advantages in the SOAR market.

Read Article
Fortinet
Video

FortiSOAR Overview & Use Cases

Product overview video covering FortiSOAR capabilities and security orchestration use cases.

Watch Video
CyberSponse
Video

CyberSponse & Symantec Integration

Integration demo showcasing CyberSponse SOAR platform with Symantec security products.

Watch Video

Blog

Thoughts on security, automation, and the industry

Coming Soon

I'm working on some articles about SOC automation, AI in security operations, and lessons learned from the trenches. Check back soon.

SOC Automation AI/ML Security Career Insights Tool Reviews

Get in Touch

Always open to discussing security, startups, and new opportunities

LinkedIn Connect with me

Looking for a technical marketer who actually understands security?

Let's Talk
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Beyond the resume...

When I'm not automating security operations or building demos, you'll find me exploring new coffee shops, diving into the latest sci-fi novels, or tinkering with home automation projects that definitely don't need to be automated.

I believe the best security tools are the ones that make analysts' lives easier, not harder. That philosophy drives everything I build.

Always curious. Always learning. Always looking for the next interesting problem to solve.

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